Jaya Grocer’s New Collaboration with Grab Signatures Brands brings Comfort Food to Your Very Own Kitchen
By Edeline Anne Goh
Are you craving your favorite Malaysian comfort food but want a healthier way to enjoy it? On 18 February, 2025, we had the pleasure of attending an event at Jaya Grocer, Sunway Pyramid to check out their latest partnership with Grab Signatures Brands as they bring beloved local flavors right to your kitchen, offering an easy way to indulge without compromising on health.
The new range includes Village Park, K Fry, Inside Scoop, and KGB products, all available at Jaya Grocer. Best of all, many of these dishes can be made healthier with simple cooking methods like air frying.
Air Fry Your Comfort Food for a Healthier Option
If you’re a fan of crispy comfort food like fried chicken or French fries, you don’t have to miss out on flavor while making healthier choices. Products like K Fry’s Boneless Fried Chicken and KGB’s Straight Cut French Fries can easily be air-fried to reduce oil content, giving you a lighter, yet equally delicious, alternative to deep-frying. Air frying retains the crispy texture you love while making these dishes more heart-healthy, perfect for those trying to balance indulgence with wellness.
Savor Local Favorites with a Health-Conscious Twist
Malaysian classics like Village Park’s Nasi Lemak Sambal and Ayam Goreng Berempah are comfort foods loved by many, and with the convenience of Jaya Grocer’s new line-up, you can enjoy them at home. Opt for smaller portions, pair these dishes with fresh vegetables or a salad, and you’ll get a satisfying, well-rounded meal that’s not too heavy. This simple shift lets you enjoy traditional Malaysian flavors without feeling overindulged.
Enjoy Sweet Treats the Healthier Way with Inside Scoop
Who says you can’t have dessert and still stick to your health goals? Inside Scoop’s handcrafted ice cream, featuring flavors like Vanilla with Gula Melaka Swirl and Sea Salt Gula Melaka (our team’s favourite!), is made with the finest ingredients, making it a delicious yet relatively wholesome treat. Whether you’re enjoying a scoop as a dessert or a sweet snack, these ice creams can fit seamlessly into a balanced diet when enjoyed in moderation.
How Local Comfort Food Meets Health-Conscious Eating
The partnership between Jaya Grocer and Grab Signatures Brands is a great example of how local F&B businesses are adapting to consumer trends toward health-conscious living. With a little creativity, many traditional comfort foods can be enjoyed in a lighter way – think air frying instead of deep frying or portion control – allowing you to savor the flavors you love while supporting your wellness goals.
Whether you’re in the mood for fried chicken, ice cream, or Nasi Lemak, it’s now easier to enjoy your favorite Malaysian flavors in a health-conscious, accessible way.
PSSTTTT… Talking about using the air-fryer, here are air fryer desserts you can make at home!
